Return On Equity For Real Estate Investors In Egypt (RORI)

Where there is High Supply there will be High Demand... Return On Equity For Real Estate Investors In Egypt (RORI)

For the first time in history, the demand for luxurious yet affordable properties would be high in the new property markets in Egypt. There are many kinds of options that you can pursue a profitable investment in both residential and commercial properties.

You can find many properties that would include one and two bedrooms apartments to 3-4 bedrooms, mansions, villas, townhouses and even the property markets located in the suburbs in Cairo would offer a wide range of investment options. This can actually make it a difficult decision to choose the right property that can promise a higher RORI and capital growth in return. You should always consider that the location of the property is very important as it is one of the major factors for the growth of capital within the property. You will not be able to afford choosing the right property in the wrong location which in return will inherent weaknesses.

As an investor looking towards the real estate industry, you might not have the best knowledge of knowing where to put your investment and knowing the best investment destinations for a promising real estate return that would be profitable. It would be best that you would seek the assistance of property investment consultants. They are better informed about how different locations have performed regarding the terms of capital growth and RORI. A poorly chosen location in a prime property market may not give you the same high rate of RORI or growth within the capital which makes other properties in a popular location in a sub-prime property market can actually offer a better investment. There must be the right research made about the various properties and real estate markets and realizing the pros and cons of the current situation within all the locations and properties provided.

Does the Property Market in Egypt offer Higher RORI?

For the non-accountant, this many sound a little confusing but there is a formula that will make the situation better as it is stated as follows:

RORI = Gain from Investment – Cost of Investment ÷ Cost of investment

Regarding real estate investment, people will often speak about the return on equity for real estate investors (RORI). RORI is the percentage of the money that is recouped on the total investment. This is better understood when you subtract the return on investment from total investment and then divided by total investment in the process.

This will show how quickly you will be going to recover the entire amount that was invested in the first place. A higher RORI indicates that you are going to recover your investment in a shorter period of time while a low RORI means the capital growth on the potential investment will be slow in return.

These new developments are creating new employment opportunities. There are more and more professionals that are moving into these new areas where there will be more employment opportunities and modern lifestyle options that would be available in many forms. With all the developments and sustained demand that has been created for both residential and commercial properties.

Sahar Samy

HR or Marketing?!

Do you know that as an HR Manager you are working in a marketing wise?

Any organization has two kinds of customers…

Marketing has the External customers and the target here is for engaging with customers and establishing a good reputation with them.

Human Resources has the Internal Customers and the purpose is to communicate with and develop a positive reputation with the organization’s employees and future candidates.

What is HR Marketing?

HR Marketing is a new type of HR that indicates that your company is the "best place to work," resulting in a strong brand.

Marketing may be used to acquire new customers, increase customer loyalty, and create the ideal mental picture of the firm in the minds of customers.

At the same time, it may be used to recruit new human resources, increase employee loyalty, retain top talent, and create the necessary mental image of the organization in the minds of human resources and job seekers.

In other words, your work in human resources and marketing are comparable in that both are concerned with economic considerations as well as a person's psychological state.

As a result, human resources marketing may be defined as the use of marketing to manage human resources inside a business.

Why should your work in human resources management be similar to marketing?

Your work in human resources necessitates the usage of marketing methods. Because it enables you to do your responsibilities more efficiently and successfully. Here are some of the tasks that may be improved by learning marketing to:

Attract the top talents

According to a Robert Walters survey, 90% of employers believe it is critical to recruit applicants whose culture matches that of the firm.

It is difficult to persuade an employee whose culture is incompatible with the organization’s ideals to act in accordance with them.

You may use marketing to recruit applicants who have a culture that is compatible with the organization’s culture. you can tell them about the organization’s culture so that the applicants may analyze how well their culture fits in with it.

A recruiting pipeline, similar to a sales pipeline, is meant to filter potential applicants in order to reach the appropriate candidates, and this pipeline is coupled with content marketing that promotes the culture of the organization at various phases of this pipeline.

Social media may be utilized for content marketing and contact with prospective candidates. It is more about recruiting the appropriate applicants. As a result, it is critical to understand the features of a possible applicant in order to create effective content.

Attracting applicants with a culture that matches the culture of the organization, since they are likely to stay with the organization for an extended length of time.

Marketing the organization’s culture to its employees, as well as highlighting the particular value that the organization gives them.

Early in the sales funnel, when raising brand awareness, drawing interest, facilitating touch points and the like marketing and HR rely on exactly the same strategies. Media coverage, press releases, awards and similar initiatives serve a dual function for HR and marketing, attracting talent just as they attract new clients. These efforts become essential when operating in a crowded market. Anything that builds a company’s prestige is going to help it stand out in the eyes of top talent.

Attract the Best Hires

There’s a new technique.

It’s called “recruit for culture, train for skill,” and it’s based on the idea that we can train our employees to be good at their jobs, but we can’t adapt their personalities and characteristics to fit in with the workplace environment.

The “best hire” is now more about cultural fit.

And as you can probably guess, cultural fit is a lot harder to figure out from a resume than degrees and certifications. That’s exactly why cultural fit should be addressed right at the beginning of the recruitment process.

By publishing content that not only engages with relevant talent, but also provides a glimpse into life at the organization, prospective applicants are clear from the start on whether or not the company’s ways of working match their own values, a pretty important factor when you consider that three quarters of people have quit because of poor cultural fit.

the truth is that the bulk of the work must be done prior to recruitment; it is much more effective to prepare a potential employee for the environment, than to try and undo what may have been a bad hire.

By creating and sharing a wide range of content, offering various insights, and answering common questions through the art of storytelling, HR teams can ensure that anyone they bring on board has a clear view of what to expect.

Through content, new workers should be 100% sure that this is a company they want to work for, and they should have the knowledge to come in and really hit the ground running.

Save Money

If good content holds the power to increase the quality of the hire and reduce staff turnover, as we’ve discussed, it naturally holds the potential to minimize costs and keep HR budgets in check. How?

By cutting the average cost per hire.

Although there are many different ways to calculate cost per hire, The Society for Human Resources Management recommends a calculation of:

(Total External Costs + Total Internal Costs) / Total Number of Hires.

Ultimately, when you consider base salary, benefits, training costs, and any costs associated with workplace integration, it’s estimated that each “bad hire” costs the average business, and as we’ve looked at, the use of content to not only guide candidates logically down the recruitment funnel, but also to provide insights into workplace culture can significantly reduce the chance of making a “bad hire.”

Saving this kind of money is certainly a beneficial by product of an HR marketing strategy.

Show Off the Bigger Picture

So far, we’ve looked at the benefits that directly relate to new hires, but could content also be used to improve the existing employee experience?

Improving the employee experience is important at a time when 30% feel undervalued at work.

Absolutely. There are many ways that HR-influenced content can be used to engage with the current workforce, addressing concerns and motivating staff to perform to the best of their ability, while enjoying their duties and experiencing great workplace satisfaction.

And one of these ways is to use content as a sharing and collaboration tool, helping employees to visualize how their own individual efforts combine to impact the core business and drive the organization toward success.

Sahar Samy

Business Psychology & its Growing Impact on HR Department Real Estate Industry in Egypt

Business Psychology and its Growing Impact on HR Departments in Egypt Introduction In recent years, the field of business psychology has gained significant recognition and importance across the world, including in Egypt.

Business psychology, also known as organizational psychology, is the study of how human behaviour and psychology impact the workplace. This field aims to apply psychological principles and theories to improve employee satisfaction, productivity, and overall organizational performance.

As businesses in Egypt continue to evolve and grow, the role of business psychology in Human Resources (HR) departments has become increasingly crucial specially in the field of real estate.

In Egypt, the real estate market is a key contributor to the country’s economy. However, the market can be complex and challenging, with many factors that can influence buyers’ decisions. By using business psychology principles, real estate professionals can gain insights into clients’ decision-making processes and tailor their approach to meet their needs. One important principle of business psychology is understanding the needs and motivations of clients. Real estate professionals in Egypt should take the time to understand their clients’ goals, preferences, and concerns. By doing so, they can help clients find properties that meet their specific needs and address any concerns they may have. Effective communication is also key in the field of real estate. Real estate professionals in Egypt should be able to communicate effectively with clients, using language that is easy to understand and conveying information in a clear and concise manner. They should also be able to listen actively to clients’ concerns and respond to their questions and feedback. Another important aspect of business psychology in real estate is the ability to make informed decisions based on data and analysis. Real estate professionals in Egypt should be familiar with market trends and have access to data on property values, rental rates, and other relevant metrics. By using data-driven insights, they can make informed decisions and provide clients with accurate information about the properties they are interested in.

The Growing Importance of Business Psychology in Egyptian HR Departments The Egyptian economy has undergone significant transformations over the past decade, with the country increasingly embracing globalization and adopting market-oriented policies. This shift has led to a more competitive business environment, driving organizations to seek new ways to enhance their performance and gain an edge over their rivals.

As a result, there has been a growing appreciation for the role that business psychology can play in improving workplace dynamics and enhancing overall productivity. Moreover, Egypt's young and tech-savvy population has also contributed to the rise of business psychology in the country. With a rapidly growing number of start-ups and small businesses, there is a strong demand for innovative HR practices that can help these ventures attract, retain, and develop top talent.

Business psychology provides a framework for understanding human behaviour in the workplace, which can be invaluable for HR professionals seeking to create a positive and engaging work environment.

Applications of Business Psychology in HR Departments

1. Recruitment and Selection: Business psychology can help HR professionals in Egypt develop more effective recruitment and selection processes by identifying the key traits and skills required for specific roles. By using psychometric assessments, HR departments can gain valuable insights into a candidate's personality, cognitive abilities, and work style, which can help them make more informed hiring decisions.

2. Training and Development: Understanding the psychological principles that drive learning and behaviour change can enable HR departments to design more effective training and development programs. Business psychologists can help identify the most suitable training methods, customize programs to suit individual learning styles, and develop strategies to foster a culture of continuous learning and development.

3. Employee Engagement: Business psychology can provide HR departments with the tools to analyse and improve employee engagement levels. By examining factors such as motivation, job satisfaction, and organizational commitment, HR professionals can develop targeted strategies to boost engagement and enhance overall productivity.

4. Performance Management: Business psychologists can help HR departments design performance management systems that are fair, transparent, and effective. By understanding the psychological factors that influence employee performance, HR professionals can set realistic goals, provide constructive feedback, and develop strategies to help employees reach their full potential.

5. Conflict Resolution: Workplace conflicts can have a significant impact on productivity and employee morale. Business psychology can help HR departments in Egypt to better understand the root causes of conflicts and develop effective strategies for resolving disputes and restoring harmony in the workplace.

Finally, real estate professionals in Egypt should be able to manage their own emotions and stress levels. The real estate market can be fast-paced and stressful, and it is important for professionals to be able to remain calm and focused in any situation. By managing their own emotions, real estate professionals can provide better service to their clients and make more effective decisions. In conclusion, business psychology is a valuable tool for real estate professionals in Egypt. By understanding clients’ needs and motivations, communicating effectively, making informed decisions, and managing their own emotions, real estate professionals can provide better service to their clients and succeed in this competitive market.

Sahar Samy